How We Helped Heineken Create a Summer Promotion Custom Beer Buckets
When summer arrives, every beer brand looks for creative ways to stand out. For Heineken, one of the world’s most iconic beverage brands, summer means outdoor parties, beach bars, and refreshing moments shared with friends.
To make this season unforgettable, Longrichbar helped Heineken design and manufacture a custom series of promotional beer buckets — perfectly tailored to capture the brand’s energetic, fresh, and global identity.
1. Understanding Heineken’s Summer Promotion Goals
Heineken’s marketing team approached us with a clear objective:
“We want something that keeps beers cold, looks great on tables, and carries our brand message.”
The focus was on practicality, design impact, and cost efficiency for large-scale POSM deployment across bars, clubs, and outdoor events.
To meet this goal, Longrichbar proposed a 5QT metal beer bucket — durable, easy to carry, and ideal for holding 5–6 bottles of beer with ice.
2. Custom Design and Branding Process
Our design team started by developing digital mockups featuring Heineken’s signature green, red star logo, and minimal typography.
We used screen printing and UV coating techniques to achieve vibrant colors that stand out under bar lighting and resist condensation.
✅ Key features of the custom bucket:
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Material: High-quality galvanized metal
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Printing: 2-color logo screen print with glossy finish
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Handle: Chrome-plated metal with wood grip
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Capacity: 5 quarts (fits up to 6 bottles)
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Finish: Rust-resistant coating for outdoor use
This design perfectly matched Heineken’s modern and premium image while ensuring durability for repeated promotional events.
3. From Prototype to Mass Production
Once Heineken approved the prototype, Longrichbar managed the entire production process — from sourcing materials to packaging and shipment.
Our OEM/ODM capabilities allowed us to deliver:
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Rapid prototyping within 7 days
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Full production of 50,000+ units
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Consistent quality control (QC inspection before packing)
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On-time global delivery to multiple regions
This end-to-end service guaranteed Heineken’s marketing team could focus on campaign execution while we handled the rest.
4. Real-World Impact: Boosting Brand Visibility
During the summer campaign, these custom beer buckets appeared in bars, festivals, and beach parties across different countries.
They didn’t just serve ice-cold beer — they became a visual centerpiece, reinforcing Heineken’s brand at every table.
📈 Results included:
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Increased in-bar brand visibility
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Higher consumer engagement and shareable moments on social media
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Stronger brand recall among young audiences
It’s a simple yet powerful example of how POSM (Point of Sales Materials) can elevate brand experience.
5. Why Leading Brands Trust Longrichbar
With over 18 years of experience in barware and promotional product manufacturing, Longrichbar has worked with global names such as Heineken, Guinness, Savanna Cider, and Coca-Cola.
We provide a one-stop OEM/ODM service:
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Strategic concept & design
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Product sourcing & prototyping
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Mass production & quality control
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Global logistics & fulfillment
Every project — from custom beer buckets to bar mats, trays, or display POSM — is tailored to strengthen our client’s brand identity.
Learn More
If you’re planning your next brand activation or seasonal promotion, our team can help you create custom barware and promotional items that deliver both style and function.
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Conclusion
The Heineken summer promotion project proves that great design and quality craftsmanship can transform a simple bar item into a powerful brand asset.
At Longrichbar, we don’t just produce — we help brands create memorable experiences.
Ready to elevate your next promotion?
Contact us today to customize your own branded beer buckets and barware.
Looking for a trusted brand partner?
Contact us today.