How Custom Bar Trays Help Build Brand Identity in Bars
Custom Bar Trays More Than Just a Serving Tool
In the hospitality world, every detail matters. From the beer buckets to the napkins — everything a customer sees can influence how they perceive your brand.
One of the most underrated yet powerful branding tools in bars and restaurants is the custom bar tray.
A well-designed bar tray doesn’t just serve drinks — it serves your brand identity.
With the right logo, color, and material, your tray becomes a mini billboard carried directly to your customers.
At Longrichbar, we specialize in OEM & ODM custom bar trays, helping global beverage brands like Heineken, Guinness, and Corona elevate their bar presence.
1. What Is a Custom Bar Tray?
A bar tray is a flat serving accessory used by bartenders and servers to deliver drinks safely and efficiently.
But when it’s customized with your brand logo, it becomes an essential piece of visual marketing.
Common materials include:
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Plastic Bar Trays – Lightweight and colorful for high-traffic bars.
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Metal Bar Trays – Sleek, durable, ideal for premium venues.
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Rubber / Non-slip Bar Trays – Provides extra grip and stability.
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Acrylic Bar Trays – Clear and modern, great for brand showcases.
2. The Role of Custom Bar Trays in Brand Identity
✅ 1. Visual Consistency
When customers see your logo on every tray, it reinforces your brand image across the bar.
Consistency builds recognition — and recognition builds loyalty.
✅ 2. Subtle Advertising at Every Table
Unlike banners or posters, bar trays naturally draw attention during service.
Each time a server carries your branded tray, it delivers dozens of impressions — quietly, effectively, and repeatedly.
✅ 3. Professionalism and Style
Custom bar trays make your bar look organized and branded.
They show customers that your establishment pays attention to details — a hallmark of premium service.
3. Printing & Customization Options
At Longrichbar, our OEM custom bar trays can be tailored to fit your marketing goals and design standards.
Available customization methods:
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Screen Printing: For simple, high-contrast logos.
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Full-Color Digital Printing: Perfect for multi-color designs.
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Embossed Logo: Adds texture and luxury to metal trays.
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UV Printing: For glossy, durable finishes.
You can also choose:
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Custom tray diameter (30cm–40cm)
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Non-slip surface or rubber grip
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Custom edge colors matching your brand
💡 Tip: Pair your trays with matching beer buckets or bar mats to create a unified brand atmosphere.
4. Why Bars and Beverage Brands Love Custom Trays
Bar trays offer exceptional ROI (Return on Investment) for brand visibility:
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🔸 Reusable and long-lasting — one investment, hundreds of impressions
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🔸 Functional for daily service use
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🔸 Portable advertising in crowded bar settings
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🔸 Eye-catching design builds brand familiarity
They’re especially popular in beer brands, spirit companies, and beverage marketing campaigns that aim for high visibility at the point of sale.
5. OEM & Wholesale Custom Bar Trays at Longrichbar
With over 18 years of experience in POSM (Point of Sale Materials),
Longrichbar provides custom bar tray design, manufacturing, and global fulfillment.
We offer a one-stop solution including:
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Design consultation & sampling
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Material selection (metal, plastic, rubber)
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Logo printing & quality control
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Global logistics & delivery
Whether you’re a beer distributor, beverage brand, or bar chain, we ensure your promotional trays reflect global brand consistency and premium quality.
6. Perfect Pairing: Bar Trays + Other POSM
For maximum brand impact, pair your custom trays with other promotional bar items:
Together, these elements create a cohesive, on-brand drinking experience that customers remember.
Conclusion: Build Your Bar Identity with Custom Bar Trays
A custom bar tray isn’t just a tool — it’s a branding opportunity in motion.
From bar counters to outdoor patios, every tray becomes a moving canvas for your logo.
At Longrichbar, we help brands turn simple bar accessories into powerful marketing tools.
👉 Contact us today at Longrichbar.com to create your own custom bar trays — and make your brand part of every customer’s experience.
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